We work with organisations to develop value-driven and sustainable marketing and communication strategies that support long-term business growth.
Human-Centred Foundations
Our work is grounded in the principles of human behaviour. While technology continues to change the way we communicate, the underlying drivers like trust remain fundamentally human.
Problem-Led Communication
We believe people engage with communication when it speaks to their problems. Relevance is created by understanding what these problems are and how they can be solved.
Timeless Principles
We prioritise timeless marketing and communication principles over transient techniques. By anchoring strategy in what does not change, organisations can adapt to disruption without losing coherence or credibility.
FOUNDATIONAL PILLARS
our work is guided by 3 principles
People
We believe employees are the engine of an
organisation and the source of its profitability.
Planet
We believe organisations should consider the
environmental implications of their business operations.
Profit
We believe that when organisations consider people and planet in the core of their business, profit is guaranteed.
WHAT WE DO
Identify the why
We help organisations identify why they exist in the market by clarifying the value they are uniquely positioned to deliver.
Integrate Sustainability
We integrate sustainability into the core of business strategy with a focus on people, planet, and profit.
Define the problem
We define the problem they are solving, who the problem is for, why it matters, and how solving it supports their objectives.
Align
We align the 3 principles so that internal and external communication reinforces the same strategic narrative and supports consistent execution.
OUR CORE VALUES
Clarity
Integrity
Simplicity
Transparency
HOW WE DO IT
We apply strategy through content-led marketing, aligned internal and external communication, and use of research data.
Where execution is required, we provide strategic direction and oversight to ensure consistency, relevance, and long-term value rather than fragmented or short-term outputs.
MEET
OUR FOUNDER
The communication landscape has expanded in scale and complexity. Rapid technological change, including AI, has increased the volume, speed, and fragmentation of communication, making it harder for organisations to develop and execute effective marketing and communication strategies.
To navigate this complex landscape effectively, I help organisations clarify why they exist in the market, define the core problem they are accountable for solving, and align internal and external marketing and communication around that clarity. This ensures leadership, culture, and outward-facing communication reinforce a coherent strategic narrative. I also integrate sustainability into marketing and communication decision-making by applying a people, planet, and profit lens to support responsible, long-term organisational growth.
Over the past three years, I have examined how emerging tools and technologies are reshaping marketing and communication, while revisiting foundational principles that remain relevant despite disruption. This work has deepened my focus on sustainable marketing and communication practices with long-term value rather than short-term attention.
I am a Marketing and Communication Strategist with 15+ years of experience in the public and private sectors in Kenya and the United Kingdom. I hold a Master’s degree in Public Communication and Public Relations from the University of Westminster and a Bachelor’s degree in Journalism from the United States International University.
WHY
Why we do it
We believe clarity of purpose at work is central to both human and organisational performance. When organisations are clear about why they exist and the value they create, stakeholders are able to understand the significance of their contribution. This clarity fosters coherence, strengthens trust, and supports healthier organisational cultures.Over time, organisations that cultivate purpose-driven environments are better positioned to make sound decisions, improve performance, and create long-term value for stakeholders, and the wider systems in which they operate.
CLIENT
TESTIMONIALS
